| HRH The Prince of Wales, chatting after
seeing a
presentation of Autotestosterone
& SportRocks
at the Design Museum, Tower Bridge,
London.
Encouraging young people to discover their Personal
Potential
requires a Partnership
of individuals and organisations passionate about Britain and
the world our children will inherit. The
Challenge 4 Society:
truancy, anti-social behaviour, crime, binge drinking,
unemployment.
The
Challenge 4 Young People:
drugs, suicide, family breakdown, depression, pregnancies.
The
Challenge 4 The PPP:
adopt a
self-help, pragmatic approach that enables businesses to join
the partnership on a genuine win-win basis. |
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| Everyone loves The
PPP's ethos of helping young people to achieve their Personal
Potential - now, thanks to The PPP's concept PSR, everyone can join in the
fun, regardless of the economic cycle!
The advent of CSR
encouraged lots of companies to support social initiatives/good
causes as a way of showing their
concern for the community that they, their employees and their
corporate partners inhabited. However, challenging economic times can place severe
limitations on such good intent.
Hence the need for
a new approach... Pragmatic
Social Responsibility. PSR enables The PPP to work with any
business to discover ways to work or trade together in such a
manner that generates profit for the business, whilst facilitating
The PPP to fulfill its objectives. In other words, a win-win
scenario. After all, who wouldn't want to help the wider
community providing they could secure their company's
profitability at the very same time?
Stop Press:
Taking pragmatism one step further, The PPP are developing three
topical projects... Tonic-4-Business, Auto Festivals and the Youth
of Today "Give me a CHANCE" Challenge.
These are not only designed to boost the economy, they will allow
Britain's youngsters to make us proud!
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